Max Miedinger

po_Miedinger-MaxMax Miedinger (December 24, 1910 – March 8, 1980) was a Swiss typeface designer.

Max was famous for creating the Neue Haas Grotesk typeface in 1957 that was renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.

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